Dennis van Noord –
Travel Industry Consultant & Strategic Advisor
With over 20 years of experience in the travel industry, I offer deep expertise in B2B sales, strategic partnerships, and business development, primarily focused on the online travel sector, specialized in Hotels, Vacation Rentals, Airlines and Travel Tech.
Having held leadership roles in global travel giants like Booking.com and Vrbo (Expedia Group), and mid-sized companies like Rakuten Travel Xchange as the CCO, and Mystifly as the CBO, I bring a proven track record of driving exponential growth in revenue and partnership networks across EMEA, APAC, and beyond.
Areas of Expertise
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Strategic Business Partnerships: Lead Generation, Deal-Closing, Solutioning, and Developing long-term, high-value partnerships with travel sellers like Online Travel Agents (OTAs), Travel Management Companies (TMCs), or any other Travel Selling platforms to generate mutual revenue growth.
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Revenue Growth & Optimization: Expertise in B2B revenue strategies, from affiliate models to platform-based business solutions (PaaS), from early-stage buildup to driving multi-billion-dollar sales across diverse markets.
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Market Expansion & Penetration: Extensive experience in penetrating new markets across APAC, EMEA, and Western markets, building partnerships, and establishing networks for rapid scalability, including the design of the supporting organization and recruitment process.
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Leadership & Team Development: Skilled at assembling and leading international, cross-functional teams, enhancing productivity, and fostering an engaging work culture.
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Tech-Driven Solutions: Specialization in travel tech, such as PaaS solutions and API connectivity for Hotels, Vacation Rental, Airline content, or any other travel content, providing end-to-end solutions for modern travel challenges.
Our Features
Key Accomplishments
01
At Booking.com, co-developed the affiliate program and partnerships business in EMEA, spearheading the development of APAC strategic partnerships from the ground up, driving over $1 billion in annual sales across both regions.
02
At Vrbo, as part of the Growth Marketing Leadership Team, built and grew global affiliate and meta business from scratch to $2.5 billion GBV in 2020, leading the company’s business-to-business top and bottom-line growth strategy.
03
As CCO at Rakuten Travel Xchange, managed and significantly improved cross-functional collaboration and processes across Sales & Account Management, Supply, Customer Onboarding, Customer Support (b2b) and Finance teams, resulting in 13 consecutive months of record-breaking financial results. Boosted motivation and work culture in a remote organization, reducing annual staff turnover by 50%.
04
As CBO of Mystifly, led a team of 30+ professionals internationally across Growth & Account Management, Onboarding, Tech/Operations Support, and Technical Integration Partner relationships. Optimized performance of internal processes and collaboration, improving bottom-line results of the original marketplace model by 68%. Pioneered and educated the travel industry on a revolutionary Platform as a Service (PaaS), a new Airline Connectivity & Distribution Technology solution.
Consulting Services
Strategic Business Advisory
Providing actionable insights and strategies to enhance revenue growth, market expansion, and business partnerships.
Partnership Development
Identifying, building, and optimizing B2B partnerships to generate scalable growth through revenue-sharing models.
Market Entry
& Expansion
Expertise in expanding business operations into new markets, especially in APAC and Western markets.
Revenue Optimization
Crafting innovative pricing and distribution models to maximize top and/or bottom-line results.
Travel Technology Integration
Leveraging and Solutioning the latest PaaS and other tech solutions to enhance operational efficiencies and product offerings.
